How many times has this happened to you? You go through the door of a business place, and here he-is completely groomed with a smile planted on his face in a greeting. In less than two minutes, he spoke non-stop and promised you everything, including the star, if you purchased his project. You raise your eyebrows, frown, and think for yourself. “That’s right!”
Distrust between consumers and sellers has been a long-standing emotion. After all, you know they want to make money with your purchases. Of course, you don’t mind making a few dollars. everyone has to make a living. but the hell they need to be at least a little worried about your needs Probably!
Let’s face it. Customers are unlikely to buy from you unless you are confident in delivering. You can perform a few simple steps to give you the confidence you need to take the plunge.
1. Have a previous customer file a complaint
The proof is in the pudding. no one can say that you will fulfill and keep your promise like a happy customer. It costs money to use customer testimony. Right now, we’re not talking about blindly sticking to testimony here and there. a little business and organizational knowledge will get the most out of it.
Choose the correct testimony and talk about certain aspects of your business. “Thank you for your hard work!” Great, but “Thank you for spending two hours with me yesterday. Thank you for your attention.” Yes, readers know that you will be willing to take any time needed to help them through the purchasing process.
Make sure you have the permission of the client to use the testimony as part of your advertising campaign. Get as much personal information about them as you can while you are in it. Their profession, city, etc. create a more realistic appeal to their Witnesses.
2. Make the request concrete
Certain claims are more credible than vague general bragging. Order today! It’s fast, easy and cheap! Sounds much better when you say. Order today! Fill out the 7-step order form and buy in 2 minutes to get a 20% discount.
Certain numbers are not always the same. In fact, readers tend to believe that numbers with decimals are more accurate than integers, even if the actual numbers are exactly integers.
3. Be realistic
Don’t alienate your customers with statements that seem too good. Yes, we all know the old adage that if it sounds too good to be true, it probably is. Unrealistic claims steal your trust and make your customers frown.
Think of it this way. what if you underestimate the benefits? When your customers find the truth, they will be more satisfied! Marketers suggest that you are under promise and overdelivery to generate maximum customer satisfaction.
Customers who believe in you are not afraid to buy from you. This means increased sales and profits.