When was the last time you bought a car? Do you really need a car? Do I really need a car? When you bought the car you have now, what you were driving may still be working. Yes, Americans rarely buy because they need it … they buy because they want to get a sense of what they buy.
Thank you for your new purchase. Of course, we can be confident that we really need something new, but if we are completely honest, we have to admit that it could have happened without him. Hmm. What does this mean for your advertising campaign?
1. Describe the benefits of the product or service
Take advantage of how customers can improve their lifestyle by making a purchase. Will he increase the company’s profits by 50%? Say it in the statement at the beginning of the sales letter or at the top of the web page.
Don’t be obsessed with the features of the product itself or your credibility. Frankly, customers don’t care. Let’s face it … they are a little selfish when it comes to giving out hard-earned money. All they want to know is what is for them.
2. Paint a Word image that will benefit you
“Wake up tomorrow, no boss! You can spend the day with your family or on the golf course … no one can tell you what to do.”
Multi-level marketers may feel free to want no one to answer their audience if they succeed in business. He dramatizes this desire and places listeners in his place to inspire him until the listener is ready to sign up and start.
3. Encourage immediate action
Hey, let’s face it … the longer the client’s dildo, the more likely they are to take the plunge. Don’t unhook it so easily!
Set a deadline. Buy now or push to miss a deal. Saving just a few dollars is a good chance for a professional crustinator to succeed.
How about your sales materials? Have you taken a closer look at what you are advertising? Focus on the benefits consumers get from their purchases, not the features of a product or service.