How experts made a fuss about CNN’s Paula Zahn Now, and how you can do it
Cosmetologist Dr. Robert Kotler, a New York-based spokeswoman, contacted CNN’s Paula Zahn Now program to schedule an appearance. Here’s what happened next:
1. Map the segment to the producer
* I was introduced to one of the * bookers *, gave a brief show, and then contacted the associate producer. In some phone conversations, I elaborated on the topic of the 3-4 minute interview. *
Note: After auditioning * in Booker, I switched to an Associate Producer (or other inexperienced Producer). Often, after that first “audit”, the producer has to throw it to an increasingly higher level. If selected, we will start creating the segment together.
2. Help producers form segments
* The backbone of the place * was my recently published book, SECRETS OF A BEVERLY HILLS COSMETIC SURGEON, an expert guide to safe and successful surgery. Associate Producers and I discussed what I consider to be a frivolous and important consumer issue for books, such as how to select properly trained surgeons and secure facilities for surgery. It is safe because it is properly certified. And there is even the problem of having an anesthesia specialist in the patient’s service to ensure comfort and safety. These are important gems of the consumer-reader-viewer. *
Note: Robert selects important concerns for Zahn’s audience by tailoring his ideas to the show. It’s up to you to come up with ideas for making good segments. Listen to the producer’s ideas and feel free to suggest alternatives. Proactive guests who know themselves are important. However, keep in mind that the producer is obsessed with his ideas and suggest accordingly.
3. Expect unexpected things
* During the broadcast, the focus of the segment was a little different than I expected. Paula Zahn, an off-camera who is as intelligent, attractive and attractive as she is, was a kind and attractive interviewer. But for my comfort, Paula’s question * stuck to which celebrity did what. * And they put some photos of selected celebrities and asked me to comment on them, including the ones I’ve never seen before. *
Note: Always be prepared for unexpected situations. This is a common tactic in TV shows. If they had told Robert in advance what they were planning, he might not have agreed to become their expert. Instead, they made him believe that he would focus on what he considered important. To be fair to the show, they may have planned to cover what was discussed, but at the very end they changed their minds. Or you may have run out of time or felt you need to notify guests of show changes.
In addition, the talk show host is an expert who reassures you. It’s their job to help you become a good guest (relaxed and believable)-because nervous people can’t express themselves well. A typical tactic is to make yourself comfortable and then ask unexpected questions and give frank answers. This is often a good TV. I am ready. You can frankly keep talking about your issue.
4. Prepare the answers and create links with them
I was professionally coached about * guests * and knew how to redirect questions, but decided to * follow * the series of questions Paula asked. This was a * light interview and * turned out not to be difficult news. It wasn’t unpleasant or unpleasant, but frankly, it looked verbose and wasted the audience’s time. I felt that the general public deserved more important information than another review of Joan Rivers’ super-raised eyebrows and the rest of Michael Jackson’s nose.
I didn’t expect a formal * book review *, but I hope the viewers knew how to avoid the bad surgical results that everyone is familiar with.
As I told the viewer, if * perhaps smart and wealthy people can undergo such bad cosmetological surgery, how can * the average citizen * avoid it? * After all, it wasn’t a particularly informative-a little mellow-session-and I saw it as a lost opportunity. But, well, it says the cable news (my in italics) network to the door, but it’s always entertainment first and foremost. Display the biz. So I was always careful and enjoyed driving together. *
Note: The show wanted a sexy celebrity angle, but Robert approaches information he thought was important in a line like a mistake that could happen to anyone, including celebrities like Michael Jackson. I should have been able to. To avoid these accidents for yourself, you * … and he could have provided the important points he wants to cover, like the importance of a good anesthesiologist.
5. Follow the host example * and * claim your points
* Yes, I might have tried to divert the conversation and say what I thought I should say, but you are not welcomed because of the benefits of going this route and perhaps the disadvantages of the program. You need to weigh the benefits of that or just to follow the program. Just being * there * and flashing the cover of the book to the screen is very satisfying for my purpose of promoting the book. *
Note: You can satisfy the host and yourself by balancing the information with what the host wants. Everyone will be happy if you make the transition gracefully by taking a few seconds to comment on their question and then a few seconds to focus on your points.
6. Let your host and show promote your product
* Another unexpected advantage of appearing in the program was that the interview segment was heavily promoted all day and it was a non-negligible bonus that my name was repeated all day. I saw hourly ads as * free ads *. I was happy.
Conclusion: Inviting to a national TV interview, whether breathing or not, dead or alive, is of value to the author and the general public, no matter how good the interview. And it’s a fun and memorable experience for us outside the media world. Producers love this segment and after all, this is their show. *
Note: Guests often over-promote in an attempt to maximize broadcast time. Obviously if you connect the product or yourself, you will not be asked to return. Find out in advance how your product will be placed at the show. Leave the promotion to the host. Your job is to provide good information about products, services, or causes that encourage your audience to take action.
Request your website, 800 #, etc. before the show and when your booking is confirmed. Is displayed on the screen (this is called Chiron). However, keep in mind that some shows have a policy of not doing so. Also, ask about the position of the product in the show. Be sure to carry it with you in case you lose the item you sent. This ensures that your product is promoted. Better yet, you’ll be a hero if you can create interactive scenes that include interesting and witty products.
7. Leverage awareness to propose new segments
* Finally, and perhaps most importantly, what my 87-year-old parents thought * I was great on TV. * They liked my suit and tie choice. So everyone was happy! *
Note: Be proud of your parents. The type of exposure you receive on national broadcasts is invaluable to your credibility-your parents, your competition, your voice.