The phone rings. * Hello, I am … Good Morning America or Oprah or producer of Larry King Live * or any other of the top talk show,. This is your big moment, the break you’ve been waiting for. What do you do after you hold your breath?
The producer will rate you instantly within 30 seconds. When you receive that coveted call from the producer, you are not just talking to him: you are auditioning. You are screened to be accepted or excluded as a guest at their show. How can I pass the audition?
Secret # 1: Ask before speaking
Ask them a simple question before you open your mouth and start selling yourself and your story to the producer. I plan to take it.
This has two advantages. First, give them time to overcome the shock and collect ideas.
Second, when you hear the producer’s response, you can adjust the pitch to the type of information he is seeking. Listen to the angle he is interested in and adjust your point to it. Spokespersons often use this technique to have clients book for shows. They * get * before giving *-so they are in a good position to convey only the most relevant information about the client.
Secret # 2: Awkward producers
Follow the advice of jazz musician Dizzy Gillespie. * It is not the amount you play. How much to exclude. * Keep a list of points to talk on the phone when calling the producer (or when the producer calls you). They sound natural and attractive because you are already rehearsing your points. Prepare in different ways to tilt different angles, pitches and information. * No one attends these shows without prior interviews *, says spokeswoman Leslie Rothman. * It’s a great interview, but don’t worry about the product you want to sell them to. Because if you are a great guest and you make a great TV they will want you.
And keep in mind Robert Frost’s words: * Half of the world is made up of those who want to say, those who can’t, and those who keep saying without saying anything. *
Secret # 3: Prove that you are not a nut
If you put the nut case in the air, the producer loses work. What is a nut case? You may think that it is a positive feature that it is enthusiastic (and so), but anyone who is overly enthusiastic about his passion is considered a nut. Best-selling writer and screenwriter Richard Price describes this phenomenon as a “dangerous thrill of good”. * He says: thrill.
One way to determine if you are too enthusiastic is that the locomotive is hitting the point at full speed with the energy to pull its tote lever nonstop. I remember the man who called me about how he was taking Starbucks alone-he felt he was wrong. He wanted me to advertise his cause. This may have been a great David vs. Goliath type story, but he was long emotional and lacking in fact. Some statistics and numbers would have eased his mania.
But he didn’t check in with me to see if he was interested. Speaking out loud and barely breathing, he looked like a man who couldn’t turn well. His devotion was unpleasant and unattractive.
Speak for about 30 seconds when talking to the producer, then ask and check in. * Is this the information you are looking for? * Listen for other words, such as groaning. . *
Secret # 4: * Can you mark big points? *
The contributors to the popular radio show * This American Life * hosted by Ira Glass have incorporated * The Big Point * called Epiphany at the end of the story. A story that seeks to increase from the common to the universal.
Another radio personality is Garrison Kayler. He tells a long, irresistible story (not good advice for you) and then ties all the story chains together in a consistent and satisfying manner. As a great guest, you want to illuminate your story with big outstanding points that help the audience see what matters